Here’s a really cool campaign for VW in sweden.
Their “fun theory”: rolighesteorin, implies we could adopt a more responsible behavior (concerning physical activity and environment) simply by adding some fun into daily activities. the escalator film shows 66% more people chose the stairs when they were making music.
The trashcans say “deepest trashcans in the world”.
found on quietglover
In India, this is the tagline for Garnier’s latest campaign for sunscreen products.
And here’s how Publicis communications India illustrated their point:
A patch of shade under the Indian burning sun.
Simplicity at work, by bending your billboards 90 degrees, you go from a classic outdoors campaign to a powerful street marketing operation!
Don’t feel like writing much.
these are pretty self-justifying! Enjoy
OutsideUp 