really cool (French) campaign for Allianz…
TV and web teaser videos started on september 13th, announcing the campaign.
tells the story of Claude’s personality traits, embodied in various characters, acting out his doubts concerning his retirement plan or his mixed feelings, hanging on the “hold” tune of his current insurance’s hotline (sounds complicated, it’s not). check it out here
relays on every media and an excellent execution from the guys over at DDB
One of the Frankfurt motor show’s big happenings is the unveiling of Renault Z.E., a full range of electric vehicles by the French auto maker.
While the American giants are barely out of the ground (thanks to the government’s measures), Renault is undeniably moving forward, and as they say : though they may not be the first to mention the electric car, in 900 and some days, they’ll be the first to provide a whole range of them accessible to « everyone » for the price of a regular car (mainly thanks to a government measure set to refund 5000 euros for every purchase of an electric car).
But sticking to the blog’s topic. First, the brand’s new signature : following Citroen’s rejuvenating strategy of brand and logo earlier this year, Renault looks to establish its “first-mover” position on the electric vehicle market with “drive the change”, by moving first, almost three years before the actual launch, and backing the campaign with a coherent and legitimate, future-driven, « green /blue » speech. However, i do think the last minute of the spot would’ve been enough on its own, a tad too much demagogy in the first part. Also, i would’ve recommended an accompanying logo renewal…
(updated 2:37 pm) apparently, this is the new logo
Second, the web device (by Digitas France) :
A well-designed, easy to use, ergonomic website with rich and informative content, with a clear wish to concretize the electric car in the minds of consumers, notably in the presentation video, by inserting the cars into contemporary, familiar surroundings. The tone of voice is also reassuring to skeptics through trivializing all novelties surrounding the usage of the car and providing exhaustive information concerning the associated infrastructure.
The associated blog is currently covering the happenings of the motor show and serves as the main Platform of community management, linked to a very reactive twitter account Renault ZE, seemingly tweeting right from Francfort (i got a video answer to my question within a few hours), an active Facebook fan page as well as a Youtube channel.
More info as they come…
Want to know if there’s been an outbreak of swine flu in the neighborhood? There’s an app for that.
Outbreaks Near Me is a location-aware application for the iPhone, basically lets you know in real time if a new case of swine flu has been identified anywhere near you. better (worse?) yet, users can even enter their own data based on their observations or local information.
Can you picture the suburbian housewife making it her daily task?
“It’s about empowering citizens in the cause of public health to both provide them with information and allow them to contribute information to share with others” says the app developer
I mean, the messed-up role the media are playing in this has been put forth too many times for me to repeat it. But, user-generated pandemic evolution information? let’s try and figure out the tiny worldwide niche of most interested users: uh, hypochondriacs??? oh, that should provide some nice, reliable information.
OutsideUp 