really cool (French) campaign for Allianz…
TV and web teaser videos started on september 13th, announcing the campaign.
tells the story of Claude’s personality traits, embodied in various characters, acting out his doubts concerning his retirement plan or his mixed feelings, hanging on the “hold” tune of his current insurance’s hotline (sounds complicated, it’s not). check it out here
relays on every media and an excellent execution from the guys over at DDB
For a subject that has been visited and revisited dozens of times, Fischer Portugal has been able to come up with a pretty creative way to visualize the dangers of drunk driving. Accidents don’t happen because trees or sidewalks are there but because you’re piss drunk!!
Shocking, impacting and clear! all that is asked of agencies for such campaigns.
Declined in 3 visuals. click to enlarge!!
Here’s a very inspirational website/plugin developed by Leo Burnett Lisboa,
The big idea is to stop thinking about the problem and start focusing on the solution.
crisis becomes opportunity! installing the add-on will replace every occurence of the word “crisis” on your browser by the word “opportunity”.
Pretty creative if you ask me!!
http://www.see-the-opportunity.com/
A rather creative way from CLM BBDO to sell an otherwise dull product.
the concept is declined on three visuals
OutsideUp 