Pizza Hut innovates on Iphone

I stumbled upon this video of the new Pizza Hut Iphone app. found it really worth posting.

Remembering an analysis of conditions of success of an Iphone app i had found in an article (which, for the life of me, i can’t find back).

Basically, a simplistic analysis argued that for an app to be successful relative to time management of users, it had to: either save the user time by facilitating daily chores, or constitute a total waste of time.(the two kinds obviously being used in very different circumstances)

I believe Pizza Hut has done a great job combining the two. By making the “wasting time” functionalities optional, it gives a hungry user the choice of ordering his pizza in the fastest, most efficient, most mobile way yet, and the not-so-hungry user the chance to spend some time surfing across the extras, which coincidentally use almost every innovative functionality of the Iphone, from shaking, to zooming, to tilting…

I guess we’ll hopefully start seeing more and more well-thought branded apps